HACKS has organized a campaign to reward its valuable traders starting from January to March of 2016.
Hacks traders are given the opportunity to win Satellite tv connections and Tabs on a weekly rewarding scheme. Whenever a trader purchases 3 bags or a single bottle of HACKS toffees, he/she receives a scratch card with a numerical code to that is smsed to us to enroll him/her in the Prize Draw – it’s a rewards scheme easy as that!Read More
The "Denta" toothbrush is a name which is embedded in the hearts of Sri Lankans. This is a product of the prestigious Darley Butler, introduced in the year 1994.Today the Denta toothbrush has earned a name of its own the world over. The reason why "Denta" has become very popular is that Darley Butler has made every effort to exercise great care to enhance the best ways to protect its valuable customers' teeth. As such the new Denta toothbrushes have become more popular among the customers.
Sarva Integrated, one of Sri Lanka’s foremost local advertising agencies, took top honours for their Denta communication campaign at the recently concluded Effie Awards 2013, winning one of only two Silver Awards given out for the night, proving once again that effective advertising is the key to success.
Their award winning communication strategy for Denta toothbrushes revolved around changing the traditional approach of showcasing healthy, strong teeth and even turning the traditional target audience on its head. Instead of speaking to the end user of the toothbrush, Sarva Integrated advised their client to instead speak to the mothers of Sri Lanka. The insight behind this approach was that 100% of mothers want their daughters to be beautiful, and so Denta approached them with the message that true beauty starts with a beautiful smile.Read More
Denta, Darley Butler’s star personal care brand was recently awarded the Sri Lanka Dental Association Accreditation making.Adding more weight to the previously obtained Sri Lanka Standard Institution Certification has been awarded for the brand and which is the only toothbrush in the island to obtain this endorsement.
With this prestigious certification consumers can now be guaranteed that their favorite ‘Denta toothbrush is produced to the highest quality of standard with the backing of the Sri Lanka Dental Association.Read More